Social Mobile founder and CEO, Robert Morcos, at Social Mobile Enterprise Mobility Series NYC 2025. Source: Social Mobile.• The Social Mobile Enterprise Mobility Series focused on the development and implementation of custom Android hardware solutions.
• Social Mobile customizes devices and offers rapid deployment for unique client needs across various sectors like healthcare, transportation, and retail.
Social Mobile hosted a one-day summit in NYC in June in collaboration with Google/Android Enterprise, T-Mobile for Business, and KORE Wireless. These events, held regularly by Social Mobile, aim to explore how businesses are developing and implementing tailored mobile solutions to address specific operational requirements.
Social Mobile provides custom devices – ranging from handhelds and tablets to wearables and IoT solutions. To-date, they have designed, deployed, and managed over 15 million devices. As an Android Enterprise Gold partner, Google often recommends Social Mobile to help with the needs of enterprises looking for tailored solutions.
The event focused on showcasing various partners’ capabilities for enterprise customers as they generally have very different needs and requirements compared to consumers. Enterprise customers in fields like healthcare, transportation, and retail often look for fully certified Android devices that can be deployed in different countries or settings without needing multiple product variants or SKUs, with long-term OS and security support. Many businesses first start off using consumer grade devices, but soon realize they need a more customized and manageable solution as they scale up their businesses. This is where Social Mobile comes in.
The summit featured talks from Google, T-Mobile, Qualcomm, and KORE Wireless, who all play a part in Social Mobile’s overall offering. Getting the right partnerships is important to offer a tailored, turn-key solution to enterprises, whether that is providing the underlying software from Android to the hardware solutions powered by Qualcomm’s Snapdragon chipsets. Connectivity also plays a crucial part in the overall management, which is why Social Mobile also partners with T-Mobile and KORE Wireless to provide wireless connectivity and managed IoT solutions. The key takeaway was that hardware, software, connectivity, and fleet management solutions all need to work intertwined and seamlessly for enterprise customers to excel.
The event also featured in-depth case studies, from Aventiv Technologies’ need for a custom hardware solution designed for correctional environments, to VeeOne Health’s requirement for wearable biosensors designed for remote patient monitoring for substance abuse, and TranslateLive’s need for a portable solution for real-time, in-person translation. Each example highlighted how Social Mobile could customize its devices to clients’ needs and go from launch to deployment is less than six months.
Beyond the informative sessions, many companies present at the event wanted to potentially switch over to a customized device solution in the future. These companies recognize the value in bespoke solutions as they specifically address their current pain points and needs more accurately than off-the-shelf devices. The enterprise mobility space is not a one-size-fits-all model and companies like Social Mobile seek to address this issue.
The future of enterprise mobility is changing rapidly, especially with the recent rise of GenAI. While there was some talk about how GenAI via Gemini can help enterprises, Social Mobile did not have a strong emphasis on this yet. Customers are currently interested in solving their own pain points through custom hardware solutions. However, Google mentioned a statistic from a 2024 study on GenAI ROI during the Summit, highlighting that 74% of organizations that leverage GenAI report profit within a year. Social Mobile should strengthen its relationship with AI service providers to integrate and optimize their solutions for Social Mobile’s hardware, as paying enterprise customers can help guide future developments in the space based on their specific needs. We look forward to seeing how Social Mobile and its partners can further evolve in this space to integrate the latest technologies such as GenAI to further address customer needs and provide additional value.
